It’s a Vodka company that says, “In An ABSOLUT World, purses, wallets and jingling pocketfuls of change would be things of the past as Acts of Kindness became the new currency.Your riches would genuinely reflect what you added to the world. In An ABSOLUT World, who would the millionaires be? Would you be one?”
They’ve even co-opted it into a kindness movement although because it’s a drinks company only those over 18 can join.
On the one hand any promoting of kindness is good, any challenging of greed is good but it’s a shame that in our world it needs to be done by companies, that moral virtues are now also commercial campaigns. That we need a drinks company rather than the church to call the world to kindness through creative thinking and use of media.
Ironically though for if a world was this good we probably wouldn’t be drinking vodka.
I believe Jesus when he said 'life does not consist in the abundance of our possessions'. I believe he offers something better. This blog is mostly about that search.
I'm also a husband, a father, church planter, keen runner, reader, and motorcyclist. These and a few other things make guest appearances from time to time.
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