I’ve been reflecting on how we recruit and promote the latest church plant invariably to a city (especially as I’m going to do this myself over the next few years) and I’ve compiled a list of recent trends and strategies employed when planting a church in the 21st century. It’s about time I put my foot in my mouth again and this feels like a good opportunity. If you’re looking for caveats, get out of jail clauses and the like they’re all at the bottom of this post.
- Make a video. This video will have an exciting soundtrack but curiously dull images this is to make you think your church plant has lots going even when it doesn’t.
- Have ‘god of this city’ play in the background. There are after all greater things that must be done in this city, right and your church is one of them!
- Boast about your city. Every usable fact comes out – population, youthfulness, financial, cultural, social, political nay global influence. The world depends on this city – which you can legitimately say about half a dozen or so cities, but it feels a little stretched when used of a mid-sized town in the west country. I will be guilty of this myself shortly.
- Copy a cool website. Preferably a church called Mars Hill (take your pick which) but any cool hip city church will do.
- Tweet. Tweet a lot. Plenty of verses and cool Bible sounding sound-bites. St Paul would have tweeted right?
- Go to cool conferences. I don’t know why, but it seems like you should.
I’m sure there is more, what would you add?
*This post has its tongue in cheek, with a gentle dig in the ribs to anyone who thinks this is what matters – anyone taking this too seriously will be reminded to lighten up*